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12/27/2009

Shiga's image: a marketing research shocked the prefecture

Shiga is considered to be the prefecture that isn't appealing for people in Tokyo and the Kansai region. The result of a marketing research shocked the prefectural government.

According to the research, people living in Shiga positively describe the prefecture's image as comfortable and relaxing. On the other hand, most people in the Greater Tokyo have no impression about Shiga. 30% of them negatively describe Shiga as quiet and obscure. Even most of the citizens in neighboring prefectures don't consider Shiga to be convenient even if it's in the proximity of major cities such as Kyoto and Osaka.

Another research, in addition, shows that Shiga is the least preferred destination among the Kansai region. "We have been proud of our prefecture where Lake Biwa, the mother lake, is located. We have never realized how different the gap between the image we have and the image people out of the prefecture have," says a Shiga official.

(Mainichi Shimbun, December 17, 2009)

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