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05/05/2012

"Cool Biz Campaign" began ahead of schedule

The Cool Biz Campaign, a means advocated by the Union of Kansai Governments as well as the Ministry of the Environment, began on May 1, aimed at helping reduce electric consumption by limiting use of air conditioning. During the campaign, workers are encouraged to wear casual outfits appropriate enough to endure the summer heat.

Expecting the shortage of electricity in the upcoming summer, the Shiga Prefectural Government decided to begin the campaign ahead of time as well - three weeks earlier than last year. "This is a chance for consumers to think over the conservation of electricity,"says Governor Kada.

The prefecture is a trailblazer on this issue, having initiated the campaign in 1970s to encourage the workers not to wear neckties nor jackets during summer. In 2000 the prefecture took a more relaxed approach, urging its employees to wear more casual attire such as polo shirts and open-necked shirts.

(Yomiuri Shimbun, May 2, 2012)

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